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Google Keyword Optimization: How Keywords Should Be Layouted
- 2020-05-09-

Google Keyword Optimization: How should keywords be laid out?


As you may know, running a website is inseparable from keywords, some very competitive keywords in search engine optimization is difficult to include in Google search engine, because there are so many articles about them. And long tail words rarely have this obstacle, and, good at long-tail word optimization of the site, sometimes easier to get hot spots, do not worry about the site has no content to do.


However, the long tail word and the core keyword comparison, if there is no primary and secondary relationship, or too much emphasis on long-tailed words, may let users can not grasp the focus of the site, over-optimization, equivalent to "buy box also beads." So how can we effectively avoid this problem? The layout of keywords is particularly important at this point, and the following keyword layout is related to what is shared.


Keywords ranking on the home page


It's not hard to see why you put keywords on your home page. For example, Google, Google's home page is what kind of, perhaps very few people pay attention to, Google's home page is extremely simple, "Google" plus a search box. The page is said to have opened in three seconds. Worth tens of billions of dollars for Google, the real core is such a page. However, the powerful Google is done through the Google series, anyone who understands site optimization, can casually say no less than 5 Google products.


When we talk about Google's home page, we want to tell you that we shouldn't make the home page too complicated, the page is streamlined, keywords are highlighted, when users visit the home page and the site title, they can understand what services or products we offer, clarity is more conducive to conversion, and get the core keywords right through your way through the rest of the page.


Add words to the navigation bar


Each site has a navigation bar, the home page in addition to keyword optimization, or section navigation, section navigation helps users clearly access the relevant pages, but also the site's core words and related word switching focus. Column navigation is very important, so I suggest that you add the relevant words when selecting the column name, which can effectively drain the site. Related words are not as wide-ranging, relatively accurate, and important as the subject words, so be sure to put your site in a high-weight area.


The inner page is the main battleground of long tail theory.


In the process of website optimization, internal pages are added through content updates, how do I update content? This is where the long tail theory comes in. The more competitive keywords, the role of long tail words, because the same keywords, the earlier the traffic, the more traffic, because everyone is competing for this keyword, so after the limited traffic transfer, there will be less and less, at this time, optimize your website to obtain new traffic is a good way to use long tail keywords.


The traffic of a website must be accumulated by countless long-tailed words, the subject and related vocabulary traffic is limited, a wide range, not conducive to conversion. The optimization of long tail words is a clever process, a celebrity and keywords are irrelevant, but, using the long tail keyword this, we can link to him, there is a theory called "six-degree network theory", which means that everyone on the planet can connect to anyone through a network of six-tier acquaintances.


Long tail keywords can also use this theory, any hot event and keyword also have a "six-degree" relationship, depending on how you use it. Many website optimization is not good, will say, I this site is to break the conventional road, keywords are not welcome, the number of visits is very small, but, if your site has enough long-tail keyword content, and your content is high-quality, of course, can not be too bad traffic, of course, to improve the conversion rate of the site, in the selection of long tail keywords, to constantly adjust and improve according to the actual situation of the site, so that the site can be better and better optimized!