Google keyword optimization: why not choose more competitive keywords
Many new friends always want to choose some big competitive words when they come into contact with SEO, because these words have traffic, especially business, and many business operators do not understand the operation principle of SEO, so they often choose to be more difficult in the early stage of operation Word. Before this, we have also contacted some business owners, one of them is engaged in the decoration industry. I suggested that he do local words. He said that the search volume of local words is not as large as the national words. He insisted on using the word "decoration". I had no way to convince him that I had to give him a very, very favorable price. When he heard this price, he gave up.
In the early optimization process of Google keyword optimization, do not choose too many competing words as keywords. Many friends have to ask, don't make big words of traffic, make small words; if there is no traffic for this keyword, it is better not to do. What's wrong with big traffic? In fact, there is nothing wrong with traffic big words in theory. Everyone wants to make traffic big words because the traffic it brings is really high. But in the early stages of optimization, it was indeed not in the right way or at the right time.
Here is an example. Let’s review the history, a development path with Chinese characteristics and a general strategy gradually explored by the Chinese Communists represented by Mao Zedong in leading the Chinese revolutionary practice: the rural surrounding the city, and then winning the national revolutionary path . Why did the Red Army propose a strategy to surround cities from the countryside? Do the Red Army leaders not want to compete for provinces? If this is a highly competitive city, it is like hitting a rock with pebbles. The same is true for optimization. Here are some reasons why you should not choose a big vocabulary early.
1 In the early stage of website optimization, the site did not have the ability to optimize big words, and insisted on operating the big words twice, with twice the results.
2, the small word traffic is small, but it does not mean that there is no traffic, the professional choice is to choose the right keywords.
3、Keyword selection should be combined with data analysis, such as user group location analysis, user search demand data analysis, etc.
4 The choice of big words means that higher capital costs, technical costs, time costs and energy costs need to be invested.
Optimization itself is not as arbitrary as bidding. It has certain operating procedures. It still follows the correct route of surrounding cities from rural areas. In the early days, it should pay attention to the optimization of core words of moderate difficulty, rather than fiercely competitive words. It's not that you can't make big traffic words, but that you can target big traffic words and start where it's easy to start. Just like we eat pigs, you can eat pigs for our purposes, but in the early days, we still have to cut the pigs into slices. We can’t eat a big pig in one bite. The richest tomato coach needs three bites to eat a pig, so don’t worry .
1. The domain name weight is not high
If the weight of the domain name is not high, it will cause the search engine not to include our website, or it will be slow. Many friends will have questions. Then I will pay for an old domain name? The old domain name does have some help in optimization, but it does not necessarily rank keywords, but also depends on the quality of website content. Second, the low weight of the domain name of the website makes it difficult to switch to high-quality links, which means that keyword ranking optimization still has a long way to go. This is the case for most new websites. Based on this situation, it is recommended not to make large prints early.
2. The external chain has little effect
For new websites, the main purpose of publishing links is to attract search engine spiders to crawl our web pages, not to gain rankings through weight transfer. Many friends believe that the more external links, the better the new website. In fact, it is not true for the new website, it is enough to use 3 ~ 5 per day.
3. Low brand awareness
For early optimization, brand awareness is not high, that is to say, users will not search for brand words to enter the website. Even if the website has a certain keyword ranking and the brand traffic is not high, search engines will think that the reputation is not good. Therefore, in the early optimization work, we must try our best to promote the brand and increase the brand exposure, so that we can make traffic big words later.
4. Lack of help from SEO copywriter
Optimization itself is technically demanding. Many of our friends watch tutorials online and do it themselves. It lacks the support of professional copywriting. In an enterprise, when a website is established, it may be assigned a website editor, but if the editor does not understand search engine optimization, then the written content is soulless. 0010010 nbsp;
A professional SEO consultant has the following advantages:
(1) In addition to writing articles, it can correctly lay out keywords, professionally match news headlines, optimize long-tail keywords while attracting users, add alt tags and h1 tags, etc. Optimize details.
(2) Professional search engine optimization ad copy often combined with data analysis, pay more attention to user needs, conversion rate, brand exposure, etc.
(3) He knows when an update should be released to understand the potential psychology of users, and he can access high-quality channels that many companies lack.
There is nothing wrong with trying to optimize Google keywords with high traffic. After all, a soldier who doesn’t want to be a general is not a good soldier, but every general, he becomes a general from a soldier by stepping up from a lieutenant to a major. , So if you want to make big traffic words, you can start with small valuable words.
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